Earth Design Turf

Earth Design Turf needed to rebrand and integrate the origins of the company, which were in landscape design, and their profitable synthetic turf installation division. SPRY gave Earth Design Turf its edge by embracing their  landscape design roots and utilizing that professional training as added value for their offerings. SPRY also tailored the language of all communications to reflect friendly, honest, intelligent nature of this company. This distinction also opened up new markets with clients that spoke in less technical terms and could relate to the aesthetic appeal of Earth Design Turf's product offerings and branding support.