Impact Nutrition

Karen Raden is a registered dietician who created her own fat burning nutrition line. She wanted the MCT fat burning element in the supplements to be prominent on the package. SPRY integrated the MCT acronym into the word IMPACT for the logo. The concept behind the word IMPACT was to show an active word that expressed how effective this supplement would be for the consumer. The supplements were branded through the logomark flame and the change of color for each supplement in the fat burning branding line.