Veristrat

SPRY created a logo for Veristrat that was clean, fresh and approachable. The branding of the campaign was achieved by creating a stylized 'S' in Veristrat and creating a color palette to define each concentration of cancer treatment. The soft curve of the 'S' is also picked up in the gentle curve of the graphic on the Trade-Show banners to reinforce the human aspect and focus on patient care. The curved, organic treatment of the organ illustrations also reinforces the patient oriented concept of this branding.